Toronto’s best-kept secret in rapper-producer Rich Kidd returns with a new video for “The Valley,” a cut off last year’s In My Opinion. Stepping away from the recycled themes in your standard rap video, Rich and director RT! draw inspiration from film director Stanley Kubrick. A night after the club, Rich Kidd and crew are convinced to travel outside the city for a not-so-normal after hours hangout tucked away in a discreet mansion. An eye-opening, dark, twisted type of entertainment that catches RK off guard. Premiered by High Snobiety, watch below.
“With the Valley visual I really wanted to make a video that kept throwing curveballs as you continue to watch it. Everyone knows about late night missions after the club, so I took that simple relatable idea and flipped it into something dark, Kubrickian, and unexpected. Hip hop videos have a stigma of being predictable to the point of parody so we fucked with peoples expectations, while indulging some of those elements (who doesn’t love lingerie parties?) Rich is that new type of artist outta Canada that makes that real hip hop but ain’t afraid to try different concepts both visually and musically. When I heard the drums on this and the Valley chanting I knew it had to be something twisted.”
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