Steven Rodriguez, better known as A$AP Yams, the shrewd and ebullient founder of New York's A$AP Mob, has died. He was 26. Yams was the co-owner of A$AP Worldwide, the A$AP label. Among other accomplishments, he helped engineer A$AP Rocky's rapid rise to the forefront of hip-hop, in part through the innovative use of building the rapper's image on Tumblr. He was known as a perceptive, funny, and lively presence in both the New York hip-hop scene, where he played a role in what many saw as the city's rap renaissance, and in the hip-hop community at large, particularly through his online persona. The cause of death is currently unknown.
Many members of the Noisey team worked closely with Yams, particularly in the process of making SVDDXNLY, the A$AP Rocky documentary, and his loss is personal as well as significant for the larger music world.
Our thoughts and prayers go out to the A$AP crew at this sad time. Yams was a beautiful, intelligent young man whose energy would light up the room. Working with him was always an adventure and a pleasure. He will be sorely missed by so many people. RIP Yamborghini.
– Noisey
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